Hold onto your fashion-forward seats, folks! Global retail fashion brand H&M is teaming up with the sensational Indian designer Anamika Khanna, and it’s a match made in sartorial heaven. Picture this: the designer who’s famous for her dazzling mix of tradition and trend is bringing her unique magic to a global stage.
Anamika Khanna’s latest collection for H&M is a bold blend of Indian elegance and contemporary cool. Think luxe loungewear that’s perfect for your next Netflix binge or chic tailoring that will turn heads from Mumbai to Manhattan. From dazzling womenswear to sharp menswear, plus must-have jewellery and accessories, this collection has got all your fashion cravings covered.
“I’ve always felt that Indian fashion doesn’t get the global props it deserves. A lot of our styles and craftsmanship are seen as costumes or just not modern enough. But this H&M collab? It’s my chance to take Indian vibes and give them a worldwide, contemporary twist,” says Anamika.
For over 25 years, Anamika Khanna has been dazzling fashion lovers with her sharp cuts, masterful craftsmanship, and jaw-dropping embroidery. But she’s ready to shake things up. “Indian fashion often gets pigeonholed into wedding wear—mehndi, sangeet, and the big day. I want to break free from that,” she reveals.
With the collaboration, we all can get ready for a collection that’s totally popping with vibrant colours, bold patterns, and hand-embroidered magic. The womenswear is all about effortless glam—think draped skirts, breezy kaftans with fun hemlines, and silk pajama sets that are perfect for lounging or hitting the town. For the guys, traditional cuts get a fresh update with graphic prints, while painterly designs make sportswear look effortlessly cool.
“Anamika Khanna’s designs are all about self-expression. Her pieces are super fluid and draped, letting you put your own spin on them. The prints? Intriguing and unique, blending traditional colours with a modern twist,” says Ann-Sofie Johansson, creative advisor at H&M.
Anamika Khanna is bringing her signature sparkle to a stunning range of jewellery in this H&M collab too. From earrings to cuffs and necklaces, each piece is crafted from reclaimed metal and made with love in India.
Enter her global collab with H&M, following in the stylish footsteps of Sabyasachi’s 2021 drop. With this collection, Khanna is stepping out of the wedding scene and into a realm where she can experiment, take risks, and just have fun. Let’s mark our calendars for 5 September 2024 because we won’t want to miss this exclusive drop. We can catch it in selected stores or shop online at hm.com.